Do you know what the second biggest search engine in the world happens to be? It’s YouTube. And, to emphasize my point even more, do you know who owns YouTube? That’s right… Google. Do you think having video as part of your SEO strategy is important? Of course it is.
One of the most common questions I get is how to use video effectively for optimization purposes. There are actually a few main uses for video and they all benefit SEO. Let’s start at the beginning. The goal of a video is to show, entertain, and/or engage. To that end, when users view a video on your website, they tend to stay longer and take actions – all vital to your SEO success.
The other area where video can help your search engine optimization effort is with Universal Search. With search results displaying all types of digital assets, PDFs, press releases, web pages, and video, ensuring that you occupy page one with multiple assets is essential. It improves online branding and click through rates – not to mention social engagement.
The upshot of all this is that video is essential as part of your online marketing and search engine optimization campaign. Don’t stop at just one video. The reality is that it doesn’t need to be over produced or expensive. Start with basic screen grabs or talking heads and learn to use video effectively. As you build more assets you will certainly learn the best ways to leverage video for your website, SEO, and driving targeted traffic to your website.